UI Improvements (coming soon)
User Interface is important for any software. Poorly designed user interfaces can make great technology useless and make the problem worse instead of solving it. We haven’t been able to focus much on...
View ArticleDigital Video Grows, But Upsets Duopoly
We like research, especially when it aligns with our own corporate strategy. We invested heavily in digital video several years ago, and have been waiting for the market to catch up. Now, apparently,...
View ArticleNew York Ad Week Reveals Facebook’s Problems
New York Advertising Week was very revealing, both about the state of the industry in general (existential angst), and about Facebook’s problems in particular. I predict by next year there not only...
View ArticleSalesforce Study Shows Rising Customer Expectations
This is the year that control of the advertising industry has once and for all passed to the customer. Events from the last year like the launch of more personal digital assistants and the passage of...
View ArticleCriteria for Acceptable Mobile Ads Released
Nothing is black and white. While it is true that 25% of users block online advertising, surveys conducted by Eyeo, the makers of Ad Block Plus, have revealed that there are some ads even users of ad...
View ArticleAI and Blockchain Dominate DMexco (But Not Reality)
We withdrew from doing business in Europe temporarily until GDPR sorts itself out, so we didn’t feel the need to attend DMexco. However, the people who did reported back that it was a more heavily...
View ArticlePeretti Says Electing Trump Changed the Media Business
Jonah Peretti is traditionally an optimist about the media business, and especially about his own business, which has been a beacon for digital first media businesses. But in the past six months, even...
View ArticleValues Re-Enter the Marketer Vocabulary
A number of trends have converged in my mind this week to convince me that marketing has to change — AGAIN. A pendulum has swung too far without us noticing it, and it’s about to hit us in the face as...
View ArticlePublishers Need a New Understanding of Business Models
Jason Hirschhorn is a man with an illustrious past in the media business and much to say about the future of media. The industry ought to be listening to him now that he’s writing again. Born in New...
View ArticleAre Techniques Like Microtargeting and Retargeting Worth it?
There was a very interesting article in the NYTimes last week about how Facebook has “weaponized” ad tech. Although the article was really meant to highlight the abuses of political advertising on...
View ArticleNew Game: Consent String Fraud
Well, that didn’t take long. GDPR went into effect at the end of May, and as we all return from summer holidays we are already the victims of consent string fraud. I guess fraudsters don’t vacation....
View ArticleHow the Blockchain Might Help Advertising
The media industry is still a long way from realizing the dream of digital advertising: the ability to target customers and know whether the targeting or the messaging worked. Although many metrics...
View ArticleIAB Rolls Out Blockchain Pilots
We’ve been around since before the dot com bust, which gives us the authority to predict the future (just kidding). But one thing we know, because it has been more a reality than a prediction in the...
View ArticleZINC Formats and Services Still Available
A ZINC customer called us this morning and expressed surprise and concern that our outstream offerings might no longer be available. We hurried to reassure him that we were just changing the brand name...
View ArticleZINCx Merges with ZEDO: Will Operate as ZEDO
We are pleased to say that we are merging our ZINCbyZEDO brand back into ZEDO. As of August 1, 2018 both divisions will operate as ZEDO.com and the ZINC site will shut down. We launched the ZINCbyZEDO...
View ArticleContext Becomes More Important in Flight to Quality
After content, context is now king. One of the reasons Facebook and Google advertising have captured so much of the digital ad market is that they, especially Google, are able to target ads according...
View ArticleLuma Partners: The Match.com for Ad Tech
AdExchanger’s podcast last week had an interview with Luma Partners’ founder Terry Kawaja. You probably know a little about him because of his famously crowded Lumascape slide, which features all the...
View ArticleWhat’s Left for Agencies?
Poor Cannes. This year the parties were way overshadowed by the no-longer-unspoken fear that the agencies we’re most familiar with now may not exist in the future. After all, what can their business...
View ArticleAdvertising in the Post-Advertising Era
As usual, we’ve been thinking about advertising, and about its future. To help us grapple with the days ahead, we’ve read two very interesting pieces this week. One is from a book called Frenemies by...
View ArticleCannes Lions: Are They Even Relevant This Year?
This is the week of the Cannes Lions Awards, the Oscars for the ad industry. Early reports say it is a smaller, more serious awards festival this year, perhaps because it had become too overrun with...
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