Real Time Bidding Ignores Half the Ecosystem
Real-time bidding (RTB) has grown to dominate the selling of remnant ad space. It is an efficient system and is getting more and more efficient. However, remnant inventory makes up only 18% of the...
View ArticlePublishers: Examine Your Content to Increase Revenues
If you are a publisher and you want to get the best rates for your display advertising, you can no longer begin with the amount of screen real estate you devote to ads, or the price and format of the...
View ArticleZEDO Advertising Technology Updates – October 2012
October has been a busy month for our development team as we planned some important upgrades to boost the performance and quality of our system. While our main focus was on Quality, we also released...
View ArticlePremium v. Non-Premium: What Kind of Publisher Are You?
The online publishing market seems to be slowly bifurcating into two different market segments, each focused on different goals. After a week of meetings in New York and London, here’s how we see...
View ArticleNew Trends in Media Buying
Like the publishing world, which is dividing inventory between high impact advertising opportunities and standard banners sold as a commodity, the agency world seems to be separating into two...
View ArticleAgencies: Become Accountable With Direct Pipe
We have begun to offer agencies our “direct pipe” platform product, which gives them a white label platform from which to buy our high impact formats. We are offering this because we see big changes...
View ArticleA New Suite of Offerings From ZEDO
Whenever we speak to prospects and customers, we find an interesting challenge — or shall we say opportunity? Because ZEDO has done so much new development over the past two years, many people who...
View ArticleAre Premium Publishers Any Different?
As long as page views and traffic stats are the principal way we measure the value of publishers, ads will not convert at the numbers media buyers hope for, even on premium sites. We need to find a...
View ArticleZEDO Advertising Technology Updates – November 2012
Rank Ads Rank Ads is one of the most important features of ZEDO; widely used by all customers. With the growing demand to add features to the page, it got a little difficult to navigate, so in the next...
View ArticleAd Formats That Really Work
As many in the industry move to Real Time Bidding, we cannot help thinking we ought to help our premium publishers move in the opposite direction. After all, RTB increases inventory and commoditizes...
View ArticleTablet Growth Exceeds Expectations Again
At this time of year, everyone is making predications for 2013. Instead of stating the obvious — mobile will surge– we will look back to last May, when we predicted that the preferred mobile format for...
View ArticleRun TV Ads on Mobile to Raise Campaign Impact
ZEDO‘s new click to full-screen video high impact ad formats allow advertisers to run the same TV ads on mobile devices that they run on TV, with little implementation challenge or work. So? Why is it...
View ArticleWhat Comes After the Banner?
Thank goodness Jeff Rosenblum wrote this post so we don’t have to. Banner ads do not work. They are outdated. Moreover, in Jeff’s own words, many advertisers have taken this bottom-of-the-funnel tool...
View ArticleZEDO Advertising Technology Updates – December 2012
Ad code update for AdXpose: now Comscore AdEffx AdXpose has changed their name to Comscore AdEffx, and they’ve released a new vCE code that offers significantly better viewability metrics and view...
View ArticleHow to Get the Most Revenue From Your Premium Site
This is going to be another confusing year for publishers, as the advertising trend shifts to programmatic buying. In most cases, we think this shift is a good thing, because it will simplify and...
View ArticleWhat’s Wrong With Digital Ads?
The key to better online advertising results and higher eCPMS is more compelling creative in formats that can be seen. One cannot happen without the other. There, we’ve said it again. We keep saying...
View ArticleThe Future of Publishing
The future of publishing will be better than its past. So says former Salon editor and current Head of News and Social Product at Google Richard Gingras. Gingras spoke at the Scripps Institute for...
View ArticleNotes From the Changing Digital Media Industry
Isn’t it fun being in the digital media business? Whether you are advertising side or the publishing side — and as a provider of high impact formats for premium publishers to sell direct and brand...
View ArticleIn An Age of Mobile, the Big Idea Thrives
It was the legendary David Ogilvy who first said successful advertising was salesmanship. His book referred mainly to print advertising (he died in 1999), but although much has technologically changed,...
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